History

RED LINE was set up in 1990 when Vinicio Negrini decided to combine his own long-standing experience as a retailer in the confectionary and food business with his wife Viviana’s keen sense of creativity and manual skills, opening a small workshop making Christmas hampers.
Quality products, professionalism and attention to detail have been the guidelines steering Vinicio and Viviana right from the start, enabling them to become well known and admired on the Christmas market. The “small workshop” would shortly become a fully-fledged company, which, with the entry of their children Cristiano, Stefano and Chiara into the productive and management teams, sees two generations applying individual values and together creating a stimulating and creative synergy, ultimately leading to a company philosophy where traditional goals are combined with the rules of modern marketing.

Red Line and Grimaldi lines offer gifts which are carefully made with good quality, wholesome products, selected from among the traditional flavours of Italian cuisine and packaged elegantly using the finest materials.

The primary MISSION of RED LINE is the customer’s complete satisfaction; this is achieved through a company policy which centres on continuous quality improvement, staff involvement and a customer-orientated service.

The company promotes the development of a sustainable economy and fair trade and subscribes to the idea that the wholesomeness of food products, care for the environment and respect for people’s work are fundamental values. It is thus offering a line of organic, fair trade Christmas hampers, in which the foundations of organic philosophy marry those of fair trade. These hampers are aimed at those who are looking for a high quality gift idea which adheres to important ethical and social values.